Pay Per Click (PPC)
PPC (Pay per Click) is a very strong and powerful way to rank higher in the search engine. It facilitates you to get featured or displayed on the partner website. PPC is an approach to permit the SEO strategies to flow and give the best natural/ organic results. Actually, PPC is not everyone’s cup of tea. So many times, companies promise your ROI (return on investment) through PPC campaigns but do not make the grade to deliver results. DigiScoops is one such trusted company that has an acknowledgement of proven results. Our PPC strategy comprises effectively picking the most appropriate keywords and conducting a complete analysis by using various tools such as Bing, Google Adwords, Facebook business and Yahoo Search Marketing.
What Is Google Ads?
Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties. Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids. More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction. The below infographic illustrates how this auction system works.